BRAND GUIDELINES
Congratulations!
Congratulations on your new brand!
I am just as excited for you to put it out into the world as you are.
With all the different file types in this package, I thought it would be helpful to include this small guide to understand each file type and when to use them.
JPEG
JOINT PHOTOGRAPHIC EXPERTS GROUP A popular image format that is commonly used for photographs and web graphics. Its lossy compression allows for smaller file sizes than PNG, but does not support transparent backgrounds.
EPS
ENCAPSULATED POST SCRIPT Like a PDF, an EPS can be edited with any vector graphics program. Although it’s becoming outdated, some print shops with older software will still request these files so they’re good to have on hand.
PORTABLE DOCUMENT FORMAT
Another editable vector-based file format.
Its universal file format makes it extremely
versatile. It’s typically used for printing and
easily sharing documents online.
AI
ADOBE ILLUSTRATOR AI is a proprietary vector-based file format by Adobe Systems. It is the standard source file for your logo. Some print shops will request this file when prepping a project for print.
SVG
SCALABLE VECTOR GRAPHIC SVGs are great for websites or apps to keep logos and icons sharp and are in
PNG
PORTABLE GRAPHICS NETWORK Another image file format that is great for web graphics and digital displays. Supporting transparent backgrounds is a key advantage over JPEG, but file sizes are typically larger.